Sunday, April 19, 2009

High School Football Comes to the Web in Massachusetts

by Jeff Fisher
The High School Football Huddle


The Kraft Group is partnering with YouCastr to bring Massachusetts high school football game broadcasts to the internet. The games will appear on www.newenglandfootball.com. YouCastr will provide the tools to schools to broadcast on-demand video, and help them monetize content geared to families, boosters, alumni and the general public.

“The Krafts have always been supportive of youth sports in New England, particularly football,” said New England Patriots publisher Fred Kirsch. “Hosting the MIAA Eastern Mass Super Bowls at Gillette Stadium every December is just one part of that involvement. Creating newenglandfootball.com and the New England football exhibit at the Hall at Patriot Place presented by Raytheon was yet another step. Now, partnering with YouCastr takes what we can provide schools to a whole new level. With schools everywhere forced to tighten their financial belts, YouCastr’s solution is a terrific opportunity for high schools throughout New England.”

“YouCastr is delighted to be partnering with The Kraft Group to support broadcasting of high school sports across New England,” said YouCastr Co-Founder Brad Johnson. “Together, we can help raise the profile of schools’ athletic programs, enable schools to earn money during these challenging times, provide a great way for family and alumni to watch their favorite teams, and provide students an excellent educational opportunity in digital media.
Footlocker.com